Marketing Automation

Marketing Automation

Streamline your marketing operations, nurture leads intelligently, and drive measurable growth with automation solutions tailored to your business.

Marketing dashboard

Accelerate Your Marketing Impact

In today's digital landscape, marketing teams are expected to deliver more impact with greater efficiency. Marketing automation enables you to scale your efforts, personalize every interaction, and measure performance with clarity.

Our marketing automation solutions streamline repetitive tasks, orchestrate tailored customer journeys, and provide deep insights into audience behavior and campaign effectiveness.

Whether you're launching automation for the first time or enhancing an existing ecosystem, our experts help you design, implement, and optimize strategies and technologies that drive measurable, repeatable growth.

Marketing Automation Services

Strengthen your marketing engine with connected, automated workflows that enhance engagement, improve lead quality, and support scalable growth.

Email Marketing Automation

Build sophisticated, behavior-based email journeys that nurture leads, engage customers, and drive consistent conversions.

Lead Scoring & Nurturing

Implement intelligent scoring models and targeted nurture paths to identify, prioritize, and develop high-value prospects.

Campaign Management

Design, execute, and optimize multi-channel marketing campaigns that deliver measurable, ROI-driven outcomes.

Marketing Analytics

Gain actionable insights with advanced analytics that illuminate campaign performance, customer behavior, and opportunities for optimization.

Platform Implementation

Configure and deploy leading marketing automation platforms with precision, ensuring seamless alignment to your business goals.

AI-Powered Personalization

Use AI to deliver hyper-personalized content and experiences that resonate deeply and improve conversion performance.

Marketing Automation Platforms

We help you evaluate, implement, and optimize industry-leading marketing automation platforms—ensuring your technology aligns with your strategy, integrates seamlessly with your CRM and data systems, and supports long-term scalability.

Supported Platforms

Dynamics 365 Customer Insights – Journeys

Real-time, event-driven journey orchestration across email, SMS, push, and custom channels.

  • Journey orchestration
  • Behavioral triggers
  • Personalization
  • Journey analytics
  • A/B testing
  • Consent management
  • Deep CRM + Power Platform integration

Dynamics 365 Customer Insights – Data

Unified customer data platform (CDP) that consolidates profile data to power segmentation and activation.

  • Identity resolution
  • Audience segmentation
  • Predictive insights & measures
  • Real-time activation
  • Data enrichment
  • Activities & moments of truth

Salesforce Marketing Cloud

Multi-cloud marketing suite supporting complex, cross-channel customer engagement.

  • Journey Builder
  • Email Studio
  • Mobile Studio
  • Automation Studio
  • Personalization (Interaction Studio)
  • Advertising Studio
  • Datorama analytics

Marketing Cloud Engagement

B2B-focused marketing automation platform (formerly Pardot) designed to align marketing and sales through lead-to-revenue lifecycle management.

  • Lead scoring & grading
  • Prospect activity tracking
  • Salesforce CRM-native integration
  • Campaign influence & attribution
  • Account-based marketing
  • Opportunity and pipeline reporting

Adobe Marketo Engage

Enterprise-grade marketing automation platform built for advanced lead management and personalization.

  • Lead management & scoring
  • Email automation
  • Account-based marketing
  • Dynamic content
  • Revenue Cycle Modeler
  • Adobe Experience Cloud integration
  • Marketing analytics

Click

CRM-native marketing automation platform built specifically for Microsoft Dynamics 365 environments, enabling marketers to execute campaigns directly within the CRM.

  • Email marketing & automation
  • Web forms & landing pages
  • Campaign automation
  • Event management
  • Surveys and feedback
  • Native Dynamics 365 data model integration

The Customer Journey

Our marketing automation solutions help you guide prospects through every stage of the customer journey.

🔍

Awareness

Attract prospects with targeted content and campaigns

🤔

Consideration

Nurture leads with personalized content and automated workflows

Decision

Convert prospects with timely, relevant offers and information

❤️

Retention

Delight customers with ongoing engagement and support

Benefits of Marketing Automation

Implementing the right marketing automation solution delivers numerous advantages for your business.

Increased marketing efficiency and productivity
Enhanced lead quality and conversion rates
Improved marketing and sales alignment
Better customer segmentation and targeting
Personalized customer journeys at scale
Data-driven marketing decisions
Stronger customer retention and loyalty
Scalable marketing operations that grow with your business
Measurable marketing ROI

Case Study: B2B Technology Company

Technology company

A mid-sized B2B technology company was struggling with lead generation and nurturing. We implemented a comprehensive marketing automation solution that:

  • Increased qualified leads by 67% in the first quarter
  • Improved email engagement rates by 43%
  • Reduced cost per lead by 28%
  • Shortened sales cycle by 22%

"The marketing automation solution implemented by TAS has transformed our lead generation and nurturing processes. We're now able to deliver personalized experiences at scale and see a clear ROI from our marketing efforts." - Marketing Director

Ready to Automate Your Marketing?

Let's discuss how our marketing automation solutions can help you engage customers, generate leads, and accelerate measurable business growth.