Customer Experience (CX) Design
Design frictionless, personalized customer experiences across every touchpoint by unifying your CRM, marketing, and service ecosystems to deliver consistent, high-value engagement.
Why Experience Design Matters
Customer experience is the new competitive battleground. Organizations that deliver seamless, intuitive, and emotionally resonant experiences gain a measurable advantage in customer loyalty, brand perception, and long-term revenue. Organizations that design seamless experiences across all touchpoints build stronger relationships, increase loyalty, and drive sustainable growth.
Our CX design approach helps you uncover customer expectations, identify friction within current journeys, and build cohesive strategies that elevate every stage of the customer lifecycle.
We unify CRM, marketing automation, customer service, and digital platforms to deliver connected experiences—creating interactions that feel simple to customers and powerful for your organization.
Customer Experience Solutions
Strategic CX solutions that enhance how customers interact with your brand at every stage of their journey.
Customer Journey Mapping
Design end-to-end journey maps that reveal customer needs, pain points, and opportunities to enhance every interaction.
Omnichannel Strategy
Create unified experiences across digital, phone, in-person, and service channels to ensure consistency and continuity throughout the customer lifecycle.
Voice of Customer (VoC) Programs
Implement scalable feedback programs that capture, analyze, and operationalize customer insights to drive continuous improvement.
Service & Support Experience Design
Redesign contact center workflows, agent desktops, and knowledge paths to reduce effort, improve resolution times, and elevate service quality.
Digital Experience & UX Design
Enhance websites, portals, and mobile experiences through intuitive UX frameworks that simplify tasks and increase digital adoption.
CX Measurement & Insights
Establish measurement frameworks that quantify CX performance and guide data-driven decisions that improve satisfaction and loyalty.
CX Design Capabilities
Comprehensive CX capabilities that transform customer interactions, strengthen loyalty, and support long-term organizational success.
Experience Strategy Design
Develop customer experience strategies that align business objectives, customer expectations, and brand promise.
Customer Journey Optimization
Analyze and refine customer journeys to reduce friction, increase satisfaction, and improve outcomes across every touchpoint.
Digital Experience Platforms (DXP)
Implement and optimize digital platforms that deliver personalized, consistent, and connected customer experiences.
Customer Feedback & VoC Systems
Deploy advanced feedback and Voice-of-Customer systems that capture, analyze, and operationalize insights in real time.
Personalization Engines
Implement AI-driven personalization solutions that deliver relevant, timely, and tailored experiences based on customer behavior.
Experience Analytics & Insights
Measure CX performance through behavioral, sentiment, and operational analytics to identify trends and improvement opportunities.
Key Customer Experience Metrics
Essential CX performance measures that reveal how effectively your organization meets customer expectations, reduces friction, and strengthens long-term relationships.
Net Promoter Score (NPS)
Measure customer loyalty and the likelihood of recommending your brand.
Customer Satisfaction (CSAT)
Track satisfaction levels across channels and interactions to assess the overall quality of customer experience.
Customer Effort Score (CES)
Assess how easy it is for customers to accomplish their goals and identify friction points in processes.
Customer Lifetime Value (CLV)
Calculate the total value a customer brings over the duration of their relationship, reflecting the long-term impact of CX investments.
Benefits of CX Design
Effective CX design strengthens customer relationships, accelerates adoption, and drives measurable improvements in satisfaction, loyalty, and overall business performance.
Case Study: Leading Healthcare Insurance Provider
A leading healthcare insurance provider needed to integrate Marketo with Dynamics 365 to support healthcare marketing automation while ensuring compliance and improving customer experience:
- ✓Unified customer journey across all touchpoints
- ✓Compliant marketing automation with personalization
- ✓Enhanced member engagement and satisfaction
- ✓Improved marketing performance visibility
"TAS helped us create a seamless customer experience that meets healthcare compliance requirements while delivering the personalized engagement our members expect." - CX Director
Ready to Elevate Your Customer Experience?
Let's design customer experiences that deepen loyalty, accelerate growth, and create lasting competitive advantage for your organization.